巴塞隆纳足球具乐部是全球数一数二成功的足球具乐部。在佩普·哥廸奥拿（Pep Guardiola）担任主教练的的四年期间，他们拿下了19座奖项里其中的十四项－将巴赛带到前所未有的高度。
 
不过，巴萨这只菁英队伍出类拔萃的原因可不是这特别的四年，而是已经让他们长时间保持成功的获胜文化。他们成功的绝对关键是他们和人们合作相处的方式，以及他们对环境的照顾和关注，成员就在这样的环境里被培育出来，这样的作法也适用于所有机构企业的管理，为了企业利益成长，必须好好让人才在适当的时候与地点表现活动。
 
运动心理学家Damian Hughes在《解读赢家文化：巴萨》一书中，解释了定义巴萨成功的关键原则，并说明要如何将获胜文化的DNA应用到所有工作环境里，并带来强烈的结果。
 
本书作者Damian Hughes 访问了建立这种获胜文化的关键人物，再加上他自己担任运动心理学家时与顶尖运动和商业机构的丰富合作经验，为读者提供独到见解，说明现代企业环境面临重大问题时，如何学习巴萨，解决应付困难并且发展自己的获胜文化。
 
好评
A powerful book on the important principles of creating a high-performing culture. (Eddie Jones, England Rugby Union Head Coach) Barcelona FC is famed for its winning culture. Damian's book unravels what that means and gives us pointers to adopt such a philosophy in our daily lives. A winning read. (Guillem Balague)
 
Does culture create competitive advantage? Case closed in this compelling analysis of sporting success. Read it. (James Kerr, author of Legacy)
 
Damian’s book describes for everyone the importance of not just any culture but certain types of culture, consistently applied, in driving sustainable performance. In these disruptive times, building a winning culture has never been more important nor Damian’s book more valuable. (John Amaechi OBE)
 
The importance of culture cannot be overstated within elite sporting environments. Damian's book offers fascinating insights how these can be implemented within your own world. (Nick Cox, Academy Operations Manager, Manchester United Football Club)
 
The final frontier in sports, and in business, is something that can't be quantified: the power of a positive culture. In The Barcelona Way, Damian Hughes has pulled off an audacious feat. He not only lifts the veil on Barcelona, he establishes a direct connection between its unique chemistry and its world-conquering success." Barcelona became a sensation right before our eyes, which makes it difficult to appreciate its true place in history. With riveting stories, well-told science and original thinking, Damian Hughes has lifted the veil on this team’s exceptional culture and how that culture helped it become one of history’s greatest teams. Barcelona’s astonishing, peerless success has been celebrated in dozens of books, but this is the one we’ve all been waiting for. In The Barcelona Way, Damian Hughes uses a blend of storytelling and science to tackle the most essential question: What can this team teach us about the power of a positive culture?(Sam Walker, author of The Captain Class)
 
From the preface, ‘The true evidence of a culture is how people behave when no one is watching.’ You know this is so true for all truly high performance teams/organisations but so difficult to sustain long term. Damian has got under the skin of the very best & gives great insight in how this can be achieved in any walk of life. If you really want to develop a long term cultural change, this is a great starting point. (Grant Downie OBE,
 
Head of Performance services Manchester City Football Club Academy)
 
The importance of creating a high performing culture is essential for any leader. Damian's excellent book offers the blueprint to do this. I would encourage you read this. (Steve McClaren)
 
关于作者
Damian Hughes教授结合了自己担任企业、教育及体育菁英顾问时在运动、组织与变动心理学的实务经验及学术背景，写了这本书。他的专长是创造高性能文化。