商业、艺术以及时尚是什么时候开始变得如此融合？答案其实就是一个名字：安迪沃荷

本书探讨了艺术以及时尚是如何快速地结合成一体。艺术家以及服装设计师的关系非常密切，这两个美观的产业到今天已经成为互助互补的产业。作者在书中先探讨了艺术以及时尚之间的关系的历史，再讨论到沃荷时期的两者，以及沃荷之后的现状。这是一本关于艺术如何大胆涉足商业和时尚发展的故事。随着这两个行业比以往任何时候都更加紧密之前，这本书更是思考了未来即将带来什么样紧迫的问题。

关于作者：

Natasha Degen is Professor and Chair of Art Market Studies at the Fashion Institute of Technology, New York. She edited The Market (2013) and has written for the Financial Times, the New York Times, the Los Angeles Times, the New Yorker, Artforum and Frieze.

好评：

Merchants of Style is an astute exploration of the merging of culture and commerce. Natasha Degen brilliantly explains how a new generation of artists and fashion designers have expanded the conceptual parameters of art. – Jeffrey Deitch, art dealer and curator, director Jeffrey Deitch Gallery

Degen’s book dives deep into the intertwining of art and fashion; from artist-designed handbags to luxury goods corporations appropriating the symbolic aura of art. A fascinating account of two apparently dissimilar, but in fact highly symbiotic, worlds. – Georgina Adam, editor-at-large The Art Newspaper and Financial Times contributor, and author The Rise and Rise of the Private Art Museum

Wonderfully researched, written and documented. Highly recommended for anyone interested in a history of fashion, art, or both. – Don Thompson, Nabisco Brands Professor of Marketing and author of The $12 Million Stuffed Shark and The Curious Economics of Luxury Fashion

Merchants of Style is a major achievement. Degen demonstrates in stunning detail how art, fashion, and commerce began to interweave so tightly as to become a single entity, and in doing so, provides what will no doubt endure as the most incisive historical narrative for explaining the last four decades. – W. David Marx, author of Status and Cultur