《时尚品牌：从 Armani到Zara的品牌风格》揭穿了广告、店内设计以及媒体如何改造了我们的时尚“感觉”，同时讨论一件衣服是如何被打造成一种神秘的诱惑。
时尚曾经是只有精英份子可以付得起的奢侈，现在所有人都可以接触到。Zara以及H&M这些品牌将时尚交到任何人的手里。在同时，透过媒体的力量，Tom Ford、Alexander McQueen以及Stella McCartney这些设计师渐渐成为自己的品牌。本书经过更新后探讨了时尚如何成为通俗化，以及做行销以及品牌的专家如何将单纯的衣服或者饰品转变成欲望的物体。作者访问了许多领域的专家，分析了时尚的每一方面，尤其是从行销的角度来看。作者同时讨论了部落格家的影响力以及近几年开始出现更多明星代言产品的现象。
关于作者：
Mark Tungate写过许多关于时尚以及广告界的畅销书，包括 Fashion Brands、 Adland - A Global History of Advertising、Branded Male以及 Media Monoliths。他最新的书是 Luxury World - The Past, Present and Future of Luxury Brands。他是一位专门报导行销、媒体以及通讯的记者。他的文章在 The Times、The Telegraph以及 The Independent出版过。他为法国杂志Stratégies每周撰写专栏，同时为Stylus.com网站写关于行销、时尚以及设计的文章。除了写作以外，他在Parsons Paris School of Art and Design 教书。
评语：
"An essential primer for anyone wanting to make it big in the fashion biz" (Nicholas Coleridge, Managing Director, Condé Nast)
"Useful nuggets" (Financial Times)
"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview." (AdBrands)
"Cohesive and light-hearted…I have since told my entire studio to pick it up and will be gladly recommending it to all the students that intern with us as a vital resource."" -Anthony Keegan, Mens Design Director, Reaction & Unlisted, Kenneth Cole Productions
"Tungate has distilled the very essence of the modern fashion industry in this elegantly written book. Essential reading." - Roger Tredre, Editor-in-Chief, Worth Global Style Network (WGSN)
"Cuts through the marketing magic to capture the essence of fashion brands." - Antonella Viero, Head of Communications, Diesel
"Dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding." - Media Week
"Includes brand strategy insights from designers such as Paul Smith and Deisel founder Renzo Rosso, interviews with influential industry figures and behind-the-scenes reports." - Fashion Business International
"An interesting read for anyone involved in the fashion or marketing sector." - International Textiles
"GetAbstract.com recommends this book to marketers – even those who are not fashion minded – who want to rejuvenate their creativity and pick up some new sources of inspiration and style." - GetAbstract
"Drawing on research and interviews (he had no experience with the fashion industry before writing this book), he writes in a conversational manner for a general readership and for professionals involved with marketing." - Reference & Research Book News
"Explores the popularization of fashion and explains how marketers and branding have turned clothes and accessories into objects of desire." - Brand Republic
"This is the most fun non-fiction book that I’ve read in a long time, while simultaneously unique and useful. Written in a witty and readable journalistic style, this book unravels the magic behind an industry that uses more smoke and mirrors than Hollywood." - Anoop Maini, Chartered Management Institute (www. Managers.org.uk)
"Tungate’s absorbing and thoroughly entertaining book examines the new rules of the global fashion industry… An impressive and authoritative overview of what is arguably the world’s original brand name industry." - AdBrands
"Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business." - Reader review by Rolf Dobelli, Amazon.com
- 时尚品牌：从 Armani到Zara的品牌风格
- FASHION BRANDS: Branding Style from Armani to Zara
- 作者：Mark Tungate
- 出版社代理人：Kogan Page（英国）
- 出版时间：2012年11月
- 页数：240页
- 已售版权：
- 版权联系人：tina@peonyliteraryagency.com
内容介绍